About – Choose Wisely
Choose Wisely is an online loan comparison website that can help you find the best rates, loans and terms on the UK lending market.
Understanding our Purpose
We are not a direct lender, nor are we a credit broker - we're a loan comparison website that offers unbiased loan comparison services to UK residents. We aim to help you find a loan product that meets your needs - no tricks, no agendas, no jargon and no nonsense - just facts.
Our Comparison Platform
Our comparison platform was designed with simplicity in mind - we don’t want to waste your time with sales pitches and irrelevant text - our comparison platform has one purpose - to help you compare quick loans instantly.
We have a sleek design, minimal text and a user-friendly interface that allows customers to get to business in just seconds. We've taken out all the irrelevant information to bring you’re the pure facts and useful details about loans so you can make a quick and informed decision.
Better than any Broker
Brokers earn commission by promoting certain lenders and quick cash products - and more often than not are biased. We don't show you lenders based on what we can gain out of the transaction and that's why we're way better than any broker.
Services – Choose Wisely
We offer a free, accurate and simple way to compare quick cash loan products online.
Cut out the Noise - Compare Loans with Facts
As soon as you visit our website you'll instantly note that we're different to other same-day loan comparison sites and way ahead of any broker on the market. We've cut out all the sales talk, gathered the facts and listed them in a way that's simple to understand and simple to compare.
Whole of Market Comparisons
While brokers only show you sub-prime payday loans that can earn them a commission - Choose Wisely lists lenders from all corners. We have some of the most competitive personal loan products offered by large banks like HSBC, Lloyds Bank and Barclays to some of the most popular online lenders like 118 118 Money and Amigo Loans - we show you everything that's worth seeing.
Loan Products we Compare
Short-term loans or personal loans are one of our most popular searched loan types, however, we also allow customers to find and compare credit cards and business loans. You can choose to have the loans listed in the following ways:
- Alphabetically by Lender Name
- By APR - from the lowest available
- By chances of approval - good for people with poor credit
- By application time - showing those with the quickest application times
- By the lenders friendliness rating
How to Find a Competitive Loan on Choose Wisely
We aim to help inform customers and ensure they choose wisely. Whether you're looking for a quick loan that can appear in your account in minutes or a loan with next-to-nothing rates - our loan comparison tool can help you find the perfect product in seconds.
Why We're Awesome
With so many lenders and loans available on the market - finding one that meets your needs, that you can qualify for and that offer good rates is easier said than done. This mass of lenders and payday loans has resulted in a mass of credit brokers who have one goal - to get you to apply for a loan that will provide them with the biggest commission.
Choose Wisely is not a credit broker - you can compare loan products immediately without providing us with any of your personal details and we offer whole-of-market comparison. We also ensure that we remain completely unbiased and allow you to choose how you compare the quick loans on our website.
Using our comparison service will not affect your credit!
Unbiased, Fair and Accurate
Once you've arrived at our website you can select the loan type you're interested in, this includes the following:
- Personal Loans
- Credit Cards
- Business Loans
You'll then be directed to a list of lenders - the lenders on the very top are those that offer the best rates which starts at incredibly low interest rates like 3,2% APR - this is hundreds of times lower than most payday lenders you'll come across on the net.
You can then change the way that the loans are listed - from those that offer the fastest online application and approval times to those that offer the best service.
You can also click our "find out more" link which will open up a summary of the pros and cons of the specific loan products as well as the eligibility requirements.
Will you be Approved?
Once you've found a loan that looks good - you can find out your chances of being approved! All you need to do is click on the "find out your chances of approval" link and fill in your details - this is free of charge and, most importantly, will not affect your credit!
If you'd like to apply for a specific loan we've included an "apply now" button next to each loan listed which will take you directly to the lenders website and allow you to make an online application.
Need a Quick Loan?
If you're looking for a loan that can be processed and transferred to your account immediately you should use the "time to apply" option - which will show you lenders with the quickest loan application processes , approval and transfer times.
Contact DetailsWalton House 56-58 Richmond Hill Bournemouth
Phone: 01202 638 577